About Us

Laugh it Off is rolling deep in the Mother City Cape Town, with ripple effects right across the R of SA. 

Started in the 90s at Rhodes University by Justin Nurse, Laugh it Off rose to fame with its constitutional court victory over SABMiller in 2005 regarding its infamous ‘Black Labour/White Guilt’ T-shirt. 

Nowadays Laugh it Off’s hustle is about putting our touristy take on the country with wide-ranging reach in game reserves, airports, markets and islands. We supply a wide range of Ts, vests, hoodies and sweatshirts.